Fire & Flower / Friendly Stranger

As Brand Manager for Friendly Stranger and Fire & Flower, I led a graphics team producing content for promotions, events, and large marketing campaigns. My team produced printed materials, visual merchandise materials, signage, posters, and banners, alongside digital assets for web, social media, and programmatic advertising.

With every brand we featured, I made sure we kept to that brand’s voice and aesthetic. I wrote all copy for campaigns, emails, and website including blogs. The most engaged blog on the website was researched and written by myself about combining sex with cannabis showcasing my wit and writing abilities (Read here).

Digital promo board for Friendly Stranger

Restaurant Opening

For Chef Henrie Bistro & Cafe, I created the logo, website and all marketing materials from 2017-2020.

First event I promoted for the restaurant. It was important to me that all images used to promote Chef Henrie Bistro & Cafe were taken by me at the restaurant as authenticity was the key to the branding. — I promoted the first Weisswurst Party for the restaurant drawing patrons from Kitchener to MacTier for a pretzel and beer. It was important to me that all images used to promote Chef Henrie Bistro & Cafe were taken by me at the restaurant as authenticity was the key to the branding.

Museum on Tower Hill

Working in small museums, you become entire departments. As Communications Officer with the Museum on Tower Hill, I wrote copy for media releases and e-blasts, and the occasional piece for a newspaper column and the magazine Fun in the Sun. I would do a lot of didactic writing or proofing for exhibition and intro panels. I designed posters, graphics for social media, all in-house signage and didactic layouts.

Managing the museum’s Community Engagement project, researching for exhibition on forest fires while managing the gift shop, accepting donations, composing grant applications and promoting current exhibitions meant I had a hand in everything at the museum.

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Halloween Haunt

The Halloween Haunt was the first event I promoted at the Museum on Tower Hill as Communications Officer.

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John Macfie Exhibition & Talk

John Macfie was a local celebrity in Parry Sound. Artist, author and historian with books complied from over a hundred interviews with locals, Macfie contributed a lot to the Museum on Tower Hill over the years so it was fitting to have an exhibition honouring him.

For this exhibition, I created the social media posts, posters, website banners an exhibition page and an information graph about Macfie as an author. I used photos provided for the exhibition to create everything. Wanting the poster to feel epic, I used Photoshop Elements 15 to cut out the images and layer them.

Brochures

I created brochures for the Museum's Annual Pass Program, Corporate Sponsorship and Adopt-An-Artifact.