The cards say your brand needs a better story. The data agrees.
I translate complex data into compelling narratives, bridging the gap between historical depth and digital-first strategy.
Without the Humanities, digital strategy is just data,
and we lose the humanity in it.
My work lives at the intersection of humanities, storytelling, and digital strategy using the tools of each to make the others more meaningful.
With a background spanning Journalism, Fine Arts, and Museum Studies, I bring a curated lens to Digital Engagement, turning archives into assets and audiences into advocates.
The spread
Choose your card
Different cards. Same instinct: find the story, understand the audience, make it matter.
From museums to marketing campaigns, from AI experiments to cultural storytelling, my projects explore what happens when research, creativity, and digital strategy work together.
Short documentaries and features for galleries and artists.
Exhibitions, media, and grant writing for museums, plus a bistro brand built from the logo up.
Cannabis campaigns, catchy taglines, and a 500%+ return on ad spend. The cards foretold it.
An AI-powered floriography generator that translates your feelings into a Victorian bouquet (passion project).
Canadian ghost stories, looking past the scare to the real histories of the people who first told them (blog).
